Tag Archive: VP

Managing Your Career – Become Invaluable By Blogging


If your company isn’t using Facebook or Twitter these days, you probably don’t even have a web site. Just about everyone doing anything online has at least created a presence for themselves in social channels.

Now, that doesn’t mean that everyone is being useful on social media. Your social channels could be an afterthought to your VP of Marketing, who ships the responsibility down the line to whoever “seems like they would be good at it.”

So what do you do if you are holding the keys to social media channels that people in your company don’t care that much about? Well my young friends, you may not realize it but you have been given a huge opportunity.

It’s time to switch what the old folks call you from “The Twitter Guy.” Look big picture, and see your new role for what it is.

First off, you need content to tweet or post. And what is more powerful that tweeting a link to an article you have written for the company blog?

So, how do you get content for the blog post? You may only have 6-12 months experience in your field. Well, if you don’t have the experience you need, then you need to access your senior people for insights. Explain to your boss that if she will give you some intros to other senio people, you’ll be able to write for the blog, which will give you content to tweet and post. Now, you have access to superiors that your fellow junior colleagues don’t.

Finally, you’ll have 2 things after your posts – data and good news. Often, these things will come in a single package. There’s nothing senior leadership likes more than good news accompanied by data. Not only do they love to read it, they love to forward it to the CEO and try to take credit for it. You’ll be the person making your upper bosses look good. The secret to being invaluable is making good things happen and proving how good they were, especially when your bosses don’t understand how you are doing it.

So, don’t be scared or annoyed about this extra task on your to do list. Change the way your company thinks about social, by building a solid content marketing strategy. Then, get your big promotion and punt the tweeting to the first person you get to hire under you.

Read also Gems of the Week | In Praise of Long Form Content

7 Top Content Marketing Reads From Last Week


The Relaborate team is constantly finding compelling articles about business blogging, SEO and content marketing. Moving forward, we’ll highlight a few of our favorites frequently. Here are some of our favorite posts from the last seven days (or so):

Brianne Carlon of Kuno Creative makes a great point about how the long-tail benefits of content creation are applicable for all sales cycles.
Long-tail keywords are key in SEO. John Engle explains how best to utilize Long-Tail Keywords to generate traffic on his blog.
SEO experts are chiming in on the trending debate; “Is it better to focus on one keyword phrase per post or many?” WordPress seems to think one per post is better than many.
Steve Webb of Web Gnomes compiled a list of 33 free SEO tools you should know about.
Michele Linn dives into the problems with outsourcing your company’s voice to freelance writers.
Neil Patel, the VP of Marketing of KISSmetrics, wrote a great post on improving conversion rates of guest posts.
Tim Mullaney of sci-tech.com explains how social media tools are “Reinventing how business is done.”
If you have a favorite we missed, or would like to let us know about something you posted yourself, add it to the comments section below, or send it to us via Twitter