The Great Super Bowl Blackout of 2013 did not signal the end of the world. But it did encourage everyone with a wisecrack to shout it out on Twitter. Of course, it wasn’t just the blackout that was driving Twitter traffic. According to Twtter, the most “Tweets per Minute” occured in the following moments:
Power outage: 231,500 TPM
108-yard kickoff return for Ravens TD by Jones: 185,000 TPM
Clock expires; Ravens win: 183,000 TPM
Jones catches 56 yard pass for Ravens TD (end of 2nd quarter): 168,000 TPM
Gore TD for 49ers: 131,000 TPM
Conclusion of her show: 268,000 TPM
Destiny’s Child reunion on stage: 257,500 TPM
Singing ‘Single Ladies’: 252,500 TPM
How do we know all this? It wasn’t a series of tweets, but rather a blog post published by Twitter Sunday night, that communicated all this juicy info.
When it comes down to spreading knowledge with customers, Twitter is the greatest syndication vehicle in the world. But even Twitter knows that when they want their customers to absorb more than a sentence worth of information, they look to the dynamic web property they own and control, the Twitter Blog.
So why is this notable? Well in the world of sexy short form tools like Pinterest, Facebook and Instagram, even the the smart folks at Twitter understand the value of longer form content on their own channels. Media outlets all over the world are linking to it. So if Twitter believes in content marketing and blogging, shouldn’t you?