In this week’s edition of “Content Marketing Gems of the Week” we have compiled a list of articles that span a wide range of experts. This week we focus on posts that explain how to build systems and processes so you can develop first-class, long form content. Enjoy!
Marc Purtell (@MarcPurtell) | How to Generate Leads with a Powerful Content Marketing Strategy
Content Marketing has been gaining tremendous traction due to its ability to help fill the sales funnel with highly targeted leads. Yet despite its cost effective nature, there are many brands that fail in their attempt to implement a winning strategy of their own. The CEO of MediaWhiz, Marc Purtell, presents 10 best practices to help ensure that your brands strategy is a success, in his article, “How to Generate Leads with a Powerful Content Marketing Strategy.”
Sam Slaughter (@samslaughter215) | Can Content Marketing Save Journalism?
The VP of Content at Contently, Sam Slaughter, wrote a guest post on Mashable covering the momentous shift brands are making towards content marketing (aka native advertising). Sam tells the story of how the larger brands began hiring publishing icons to form in-house editorial teams and the investment is paying off in a major way. Smaller brands are now following suit by expanding current roles and focusing their own marketing assets on creating better content for their own sites. Read the full article on Mashable: “Can Content Marketing Save Journalism?”
Gigi Griffis (@gigigriffis) | Is Useful Marketing Content Your Priority? It Should Be.
Great article Gigi, I couldn’t agree more. Google and Bing index who is sharing and linking to your content, how long people are staying on your content, and other criteria. You get out of content marketing what you put into in. Gigi Griffi’s explains how an insightful, researched approach can go along way in her article titled, “Is Useful Marketing Content Your Priority? It Should Be.”
Allen Weiner (@allenweiner) | Understanding the Art and Science of Content Marketing
nikeAllen Wieiner is a research Vice President at Gartner. Allen believes that in order for brands to become effective content marketers they need to learn from publishers and implement similar workflow systems. He believes brands would also benefit from replicating their own version of an editorial newsroom. Read Allen’s latest article on the Guardian in order to; “Understanding the art and science of content marketing.”
John Doherty (@dohertyjf) | In Praise of “The Long Thought
John Doherty is a head consultant at Distilled and a big fan of well researched, long-form content. With so much noise on the internet and so many avenues to express ones thoughts, the the only differentiator that truly matters is the the quality of the content you publish. John does a great job explaining how rich, researched content is worth the time you put into it. If you want to push out speedy shallow content you will simply be spinning your wheels. John provides a guide to making your content special, memorable, helpful and ascetically pleasing in his piece “In Praise of “The Long Thought.”
That wraps up this edition of our Content Marketing Gems of the Week. If there is anything you think we should highlight but missed, let us know in the comment section below.