Tag Archive: Content Marketing

Gems of the Week | In Praise of Long Form Content

In this week’s edition of “Content Marketing Gems of the Week” we have compiled a list of articles that span a wide range of experts. This week we focus on posts that explain how to build systems and processes so you can develop first-class, long form content. Enjoy!

Marc Purtell (@MarcPurtell) | How to Generate Leads with a Powerful Content Marketing Strategy

Content Marketing has been gaining tremendous traction due to its ability to help fill the sales funnel with highly targeted leads. Yet despite its cost effective nature, there are many brands that fail in their attempt to implement a winning strategy of their own. The CEO of MediaWhiz, Marc Purtell, presents 10 best practices to help ensure that your brands strategy is a success, in his article, “How to Generate Leads with a Powerful Content Marketing Strategy.”

Sam Slaughter (@samslaughter215) | Can Content Marketing Save Journalism?

The VP of Content at Contently, Sam Slaughter, wrote a guest post on Mashable covering the momentous shift brands are making towards content marketing (aka native advertising). Sam tells the story of how the larger brands began hiring publishing icons to form in-house editorial teams and the investment is paying off in a major way. Smaller brands are now following suit by expanding current roles and focusing their own marketing assets on creating better content for their own sites. Read the full article on Mashable: “Can Content Marketing Save Journalism?”

Gigi Griffis (@gigigriffis) | Is Useful Marketing Content Your Priority? It Should Be.

Great article Gigi, I couldn’t agree more. Google and Bing index who is sharing and linking to your content, how long people are staying on your content, and other criteria. You get out of content marketing what you put into in. Gigi Griffi’s explains how an insightful, researched approach can go along way in her article titled, “Is Useful Marketing Content Your Priority? It Should Be.”

Allen Weiner (@allenweiner) | Understanding the Art and Science of Content Marketing

nikeAllen Wieiner is a research Vice President at Gartner. Allen believes that in order for brands to become effective content marketers they need to learn from publishers and implement similar workflow systems. He believes brands would also benefit from replicating their own version of an editorial newsroom. Read Allen’s latest article on the Guardian in order to; “Understanding the art and science of content marketing.”

John Doherty (@dohertyjf) | In Praise of “The Long Thought

John Doherty is a head consultant at Distilled and a big fan of well researched, long-form content. With so much noise on the internet and so many avenues to express ones thoughts, the the only differentiator that truly matters is the the quality of the content you publish. John does a great job explaining how rich, researched content is worth the time you put into it. If you want to push out speedy shallow content you will simply be spinning your wheels. John provides a guide to making your content special, memorable, helpful and ascetically pleasing in his piece “In Praise of “The Long Thought.”

That wraps up this edition of our Content Marketing Gems of the Week. If there is anything you think we should highlight but missed, let us know in the comment section below.

Read also Managing Your Career – Become Invaluable By Blogging

Gems of the Week | Executing Your Strategy

content marketing

“The devil is in the details.” The difference between great content marketing teams and ones that spin their wheels comes down to the way they execute their strategies. In this week’s version of “Content Marketing Gems of the Week” we have collected a list of articles that will help you execute your content marketing programs efficiently and effectively. Enjoy!

Nicole Belanger (@nskbelanger) | Quality vs. Quantity: Why the Right Mixture of Content Matters

The quality of the content you produce should always be more important than the quantity. That being said, a truly successful content marketing strategy requires a healthy balance of both. Nicole Belanger of Onboardly wrote a great post this week on, “Quality vs. Quantity: Why the Right Mixture of Content Matters.”

Ann Handley (@MarketingProfs) | 3 Content Marketing Lessons From Big Brands

Most brands lack the Red Bull sized marketing budget to fly a man in a shuttle to outer-space so that he can free-fall back to earth. Despite the vast gap in our budgets, Ann Handley of Marketing Profs points out that their is still plenty we can take away from theses big brands’ marketing efforts. Ann posted a engaging article this week to entrepreneur.com titled, “3 Content Marketing Lessons From Big Brands.”

Steven Macdonald (@StevenMacd0nald) | 20 Content Marketing Tips to Boost Traffic, Engagement and Sales

Steven Macdonald is in charge of global SEO for SuperOffice. Steven has a deep understanding of how the nuances of content marketing can have a major effect on how impactful your content can be. Steven helps you refine you content marketing execution with his most recent post to the Search Engine Journal titled, “20 Content Marketing Tips to Boost Traffic, Engagement and Sales.”

Jason Delodovici (@jdelodovici) | 7 Steps to Create a Viral Blog Post

There are a few basic principals that you can apply to your corporate blogging that make will make a huge impact on the reach of your content. Jason Delodovici is an influential digital marketer living in the heart of America’s tech hub (San Francisco). In an article this week Jason breaks down his, “ 7 Steps to Create a Viral Blog Post.” A few of these steps might seem a bit obvious, but you would be amazed by how many notable brands fail to execute on all 7 of Jason’s steps.

Ann Smarty (@myblogguest) | 5 Reasons to Use Images for Content Marketing

Many content marketing gurus have emphasized the importance of media rich content. The more links, images, and media in your posts the more that content gets shared, linked to, and consumed. To prove the marketing theory Ann Smarty compiled some telling facts in her post, “5 Reasons to Use Images for Content Marketing.”

That wraps up this edition of our “Content Marketing Gems of the Week.” If there is anything you think we should highlight but missed, let us know in the comment section below.