Tag Archive: CEO

Managing Your Career – Become Invaluable By Blogging


If your company isn’t using Facebook or Twitter these days, you probably don’t even have a web site. Just about everyone doing anything online has at least created a presence for themselves in social channels.

Now, that doesn’t mean that everyone is being useful on social media. Your social channels could be an afterthought to your VP of Marketing, who ships the responsibility down the line to whoever “seems like they would be good at it.”

So what do you do if you are holding the keys to social media channels that people in your company don’t care that much about? Well my young friends, you may not realize it but you have been given a huge opportunity.

It’s time to switch what the old folks call you from “The Twitter Guy.” Look big picture, and see your new role for what it is.

First off, you need content to tweet or post. And what is more powerful that tweeting a link to an article you have written for the company blog?

So, how do you get content for the blog post? You may only have 6-12 months experience in your field. Well, if you don’t have the experience you need, then you need to access your senior people for insights. Explain to your boss that if she will give you some intros to other senio people, you’ll be able to write for the blog, which will give you content to tweet and post. Now, you have access to superiors that your fellow junior colleagues don’t.

Finally, you’ll have 2 things after your posts – data and good news. Often, these things will come in a single package. There’s nothing senior leadership likes more than good news accompanied by data. Not only do they love to read it, they love to forward it to the CEO and try to take credit for it. You’ll be the person making your upper bosses look good. The secret to being invaluable is making good things happen and proving how good they were, especially when your bosses don’t understand how you are doing it.

So, don’t be scared or annoyed about this extra task on your to do list. Change the way your company thinks about social, by building a solid content marketing strategy. Then, get your big promotion and punt the tweeting to the first person you get to hire under you.

Read also Gems of the Week | In Praise of Long Form Content

4 Presentations from Seattle to Check Out at NMX

Starting this Sunday January 6th, one of the largest conferences dedicated to Content Marketing will kick off in Las Vegas. Featuring thousands of attendees and hundreds of speakers, the New Media Expo (@NewMediaExpo) is described as

“#NMX: Where Content Meets Commerce. The World’s Largest Conference & Expo for Bloggers, Podcasters, Web TV & Video Series creators.”

If you are serious about content, then #NMX is something you should be attending at least every few years.

The speaker list for 2013 is once again impressive. And even though Relaborate supports a global customer base, we still call Seattle home and like to promote local talent when we can. So if you are heading to Vegas this weekend, make sure to catch the presentations from these Pacific Northwest content marketing talents.

Seattle’s Star Speakers:

The Future of SEO – Social Meets Content (Super Session)
Rand Fishkin: Founder and CEO, SEOmoz.com.| Tw: @RandFish
How to Laser Focus Your WordPress Blog in 60 Minutes or Less
Bob Dunn: WordPress trainer, coach & blogger. | Web: bobwp.com | Tw: @BobDunn
Let’s Make This Long-Term: Combining SEO + Community to Create The Perfect Marriage
Jennifer Sable Lopez: Director of Community at SEOmoz.com. | Web: jensablelopez.com | Tw: @jennita
You’re a Better Photographer Than You Realize: Photography Tips for New Media
Aaron Hockley, Writer and Photographer, Editor of Splat Photo. | Web: aaronhockley.com | Tw: @ahockley
We’re looking forward to great presentations from all of you.

If you are from Seattle (or surrounding areas) and we missed you, let us know so we can add you in the list.