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Experts, Guest Bloggers, Highlighting Client Posts

Welcoming Relaborate’s New CTO, Grant Gavares

Grant picAt the core of every Tech start-up is the word, “Technology.” So that means it’s vital to have an all-star “Technologist” at the controls. Here at Relaborate, we couldn’t be more excited to announce that Grant Gavares has chosen to join the team.

Like the rest of us, Grant started somewhere else, found his way to Seattle and hasn’t been able to leave. Before coming to the Pacific Northwest, Grant received his BA in Computer Science and Mathematics from the University of Texas, so he brings a little more southern flair to the office. But that’s not what has us feeling so lucky.

In Grant’s last gig, he was one of the early lead software engineers at Apptio, one of the fastest growing enterprise software companies in the Northwest. In three years he designed and developed Apptio’s software deployment and lifecycle management system and also was instrumental in defining the next generation distributed platform.

Before that, Grant was over at Amazon.com, one of the early software development engineers hired on the Amazon Web Services team. He worked on the design and development of the AWS data warehouse and developed operational back-end and portal systems, including a multi-petabyte indexing and storage system as well as the AWS Metering system. (I’m just going to pretend I know what that means.)

Now, I do know what patents are, and while I can’t tell you what these specific ones actually do, I know that it’s am impressive feat to have been part of the Amazon Technologies team that was awarded two of them in 2012.  The first, for a dynamic tree determination for distributed data processing, and the second for a method by which data can be processed in parallel across a cluster of nodes using a parallel processing framework.

You can see the whole press release here. But since Relaborate is all about Q&A, we thought we’d help you get to know Grant a little better, with a few items that didn’t make the official release. Feel free to stop by our Facebook page and welcome Grant as well.

What’s your work history prior to joining Relaborate?

I started off writing software in the defense industry during and immediately after college in Austin. I the took a job with Amazon Web Services in late 2004 when they were just getting started, and stayed there for just under 5 years.

After AWS I took about 6 months off to figure out what I wanted to do next. In April of 2010 I took a job with Apptio.

Where do you draw your ideas from; what inspires you inside and outside of work?

I’ve been very fortunate to work with some of the best engineers in the world. I think it’s natural to take inspiration from people like that.

Who are your favorite technologists? Who do you follow that pushes you?

I read pretty broadly within the technology sphere. The one person that I’ve found myself drawn to repeatedly over the years is Paul Graham.

What intrigued you the most about joining the Relaborate team?

The Relaborate team had put together a very compelling offering that seemed to be without a true competitor in its space. The company was still early enough that the interesting technology problems hadn’t been solved or even necessarily discovered.

After meeting with the team and board members, I was sold.

What are you most excited about towards the future of Relaborate?

For me, it’s the realization of the vision. Being a part of the team that executes that vision is a rare opportunity that I’m glad to have in front of me.

You can see the full press release about Grant Gavares here, or check out the article in Geekwire.

Creating More Content with Relaborate – An Agency View

April 25, 2013 | By | No Comments">No Comments

Guest post: Arianna O’Dell is a Content Marketing Manager for Social3i Consulting. In addition to managing social channels such as Facebook, Twitter and Pinterest, Arianna drives long-form content plans for her clients. She was one of the initial beta testers of Relaborate.

Your clients know they need more content. Getting this content is not always an easy feat.

From conflicting schedules to a time deficit, creating a relevant blog post can pose a challenge for both brands and agencies that write on behalf of their clients. As search engines have changed their algorithms to place more value on high-quality, relevant content, blogging is more important than ever.

Earlier in the year, our agency, Social3i started testing a new technology called Relaborate to help us with our content creation process. With our Relaborate usage, the creative process with our clients has been highly expedited. Instead of blogging FOR clients, Relaborate allows us to blog WITH our clients, gaining internal insight and expertise.

What is Relaborate?
An agency can use Relaborate in many ways:

1) Brainstorming Ideas

Relaborate aids in the content creation process from start to finish. From a series of questions to get you started, to editing functionality, the software can help with every step of the process. Relaborate is powered by on-demand Q&A collaboration technology, giving marketers the power to collect knowledge from coworkers, create vibrant content, and distribute across your site, social media channels and through email. This functionality has allowed us to gain internal insight that was not possible before.

2) Collaboration on Blog Posts
Though Google docs can be helpful for certain types of collaboration, it is frustrating for blog collaboration. Why? Formatting. Every time documents go back and forth between Word and Google Docs the formatting is altered with new images and bodies of texts. Not only is this frustrating, but can make the blogging process take twice as long.

3) Sourcing Royalty Free Images

Not only is it time consuming to come up with copy for a blog post, but sourcing images can take even longer. Relaborate has recently launched a new feature that allows users to insert royalty free images from Flickr directly into their post.

From start to finish, we have loved testing Relaborate and are excited for the feature enhancements coming soon. More importantly, our clients enjoy working with it, and are happy with the increased amount of content we are producing for them, as well as the quality. The system has allowed us to streamline collaboration, communicate better with our clients and produce more material. I anticipate many more agencies will start using Relaborate, as more and more new features continue to be released.

(For more information, Arianna can be contacted via email.

Startups are Tough Mudders, No Doubt.

October 11, 2012 | By | No Comments">No Comments

 Tough Mudder

In “Startup lessons from the ‘Tough Mudder’ race,” Kevin Nakao, CEO and co-Founder of the startup MeritShare, equates the 11 mile endurance run / obstacle course ‘Tough Mudder’ race to the difficulties encountered at a startup. He interviews his race team members, seemingly all from high-tech startups, about the challenges in training and running in the race and how those instances are similar to the hardships, opportunities, and rewards of launching a company.

What’s interesting is to see that only 22% of participants in ‘Tough Mudder’ finish the race. Depending on which study you reference, startup survival and success numbers differ highly based on economic factors (consider dot com boom startups’ success profiles versus mid-2000′s or today’s startups). Market segment, location of startup (read: availability talent and investors), investment round, and amount of financing all contribute to the varying return numbers. But one study, “Returns to Angel Investors in Groups” (PDF),  from the Kaufmann Foundation and Rob Wiltbank of Willamette University, looked at 500 Angels from 86 Angel groups with 1,137 exits.

They found:

  • 50% returned less money than Angels invested
  • 60% returned less than 2x
  • 10% of the companies returned 80% of all dollars returned to the Angels.

Maybe startups have a better return than the finishing percentage of ‘Tough Mudder’ racers?

Not an apples to apples comparison, but perhaps Kevin is short-changing his racing accomplishments?

As one of Kevin’s team members alludes to, you do tend to remember those difficult situations in more vivid terms. It’s when you face danger or fear and somehow pull off a success that these accomplishments resonate deep in our memories. As to Kevin and his team’s philosophy “it’s only interesting if it’s hard to pull off” – I fully agree. If you’re doing something easy, there’s probably not the prospect of large success. And if it’s too simple, somebody else has probably already done it, or a bigger company can copy it in no time, and put marketing dollars behind it, or leverage existing customers to become users quicker than you can.

The notion that luck favors the bold, or luck favors the prepared always seems a bit too cute in real world circumstances. While I agree you do make your own luck, I also have come to accept that luck favors the lucky, it’s better to be lucky than good, and starting with more assets than less helps contribute to your creation of luck.

Though Kevin was talking about the race when he said ”along the way, you get water, bananas, and electrical shocks,” it is also an appropriate explanation for the life at a start-up. You may get some incremental wins, investments, and help along the way, but you also get beat up, emotions frayed, bank accounts depleted, unforeseen battles erupt, and you get the occasional shock to your system. It’s part of the expectations in launching and growing a company. As one investor remarked to me last week, if it was easy to do, everyone would be launching companies.

photo credit: NathanF via photopin cc

Not Guilty: Seattle Law Firms That Are Making Strong Cases for Content Marketing

July 5, 2012 | By | No Comments">No Comments

It’s no secret that the legal market today is saturated with countless law firms.  PhotobucketA quick Google search for “Seattle Law Firms” yields an overwhelming 11,100 search results.  Granted, there aren’t actually 11,100 law firms in Seattle, but this only demonstrates the difficulty of choosing the law firm that’s right for you.

How does a person seeking legal representation choose which law firm to hire?  Even a rankings list, such as Washington’s Top 50 Law Firms, leaves many options to choose from.

This is where blogging and social media come in.  Blogging is no longer only for casual, daily musings.  There are multiple professional applications to blogs as well: they can provide valuable research and learning tools.  Strategic communications consultancy Greentarget conducted a research study earlier this year emphasizing the importance of blogging in the legal field.  According to the study:

  • 76% of respondents say they attribute some level of importance to a lawyer’s blog when deciding which firms to retain.
  • The majority of respondents reported that a law firm’s blog influences their hiring decisions.
  • 84% of in-house attorneys view blogs as credible sources of information.
  • “Survey respondents indicated they read blogs written by firms … more often than they read blogs penned by journalists.”

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The implications of the Greentarget study on the legal field are significant.  Law firms should operate a blog in order to capitalize on the high percentage of the population who use blogs as references.  Given the large number of law firms, however, it’s easy for a blog to get lost among the crowd.  A low quality blog can even have a detrimental effect on your practice.  So if you want your blog to rise above the rest of the industry, here are some suggestions.

How Do I Begin?

When faced with a blank page, many people struggle with the problem of, “What should I write about?” or “I don’t know where to start.”  Fortunately, there are many available resources that can resolve these issues for you.  A simple, yet effective, strategy is to first visit a site such as Quora, and look for hot topics that are already being discussed.  Doing so accomplishes multiple goals at once.  After the blog post is completed, you can go back to Quora, post a snippet of your article, and drive people back to your blog.

Law firms can also refer to resources targeted specifically at the legal field.  Sites such as Avvo and LexBlog can be invaluable in providing not only sources of inspiration, but facts and statistics as well.

PhotobucketAvvo is a Q&A forum where people can ask legal and medical experts questions for free.  Each expert has their own profile detailing industry experience, background, and user reviews.  LexBlog was created exclusively for lawyers by lawyers, and helps law firms create “custom social media solutions and strategies to help you create a robust and powerful Internet identity.”  It offers a wide variety of services, from webinars and tutorials to technical support and strategic consultation.

Paying attention to a combination of the websites listed above, along with social media networks and trending articles, will make a firm hard-pressed to run out of ideas to write about.

Sources of Inspiration

As noted earlier, the term “blog” has different meanings for different people.  There are celebrity blogs, sports blogs, and personal blogs, to name a few.  The corporate or business blog, however, is the place for a firm to provide consistent expertise on a range of topics.  Any law firm can hire a development team and a copywriter to build a website, but only a real team of experts can provide insight on a continual basis.

Will a blog be the only aspect of a law firm a prospective client or partner cares about?  Simply put, no; word of mouth and reputation will still be the leading drivers.  Consistently showing expertise, though, will help build that reputation and enable people to refer you more easily.

Below are some examples of Seattle law firms that take an active approach to their content marketing and blog strategy.  It’s evident that not all firms operate their blogs in their same way, and what works for one firm might not work for another.  As someone with little legal experience, I’m able to evaluate these blogs as someone who is a not a lawyer, but a potential customer.

Foster Pepper PLLC

Foster Pepper operates four blogs that are all very easy to find on the its homepage.  While they all follow the same design template, a few are updated on a regular basis, while others are updated every once in a while.  In terms of design and layout, my favorite Foster Pepper blog is Better Building: The Responsible Developer’s Blog. This blog has a crisp interface, making it very easy on the eyes.  It uses pictures effectively and is well structured, unlike some of the other blogs which are essentially all text.  Unfortunately, this blog is updated the least frequently, with only one post in June and none at all in April.

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Perkins Coie LLP

Like Foster Pepper, Perkins Coie operates multiple blogs.  My favorite of their six is the California Land Use & Development Law Report.  What’s especially great about this blog is that it used to be updated only a couple times per month, but in June, it has been updated over 15 times.  A blog that is regularly updated entices readers to check back because they know new content is going to be available.  This is another well done blog that is aesthetically pleasing.  Each post has an easy to follow structure, and there are many images, links, and lists.

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Davis Wright Tremaine LLP

DWT operates ten blogs, but it’s unique in that the blogs are all aggregated into a single list to view if desired.  The advantage of this tactic is instead of having to check each blog separately, there’s the option to view all the blog updates by a firm in one location.  DWT blogs are quite varied, but their MediaLaw Monitor blog stands above the rest.  The blog has a layout that brings to mind sites such as Gawker.  The interface is stellar and easy to navigate.  The only drawback is that the posts themselves are sometimes too text heavy and don’t always use section headings or bullets as organizational references.

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Gordon, Thomas, Honeywell LLP

Gordon, Thomas, Honeywell LLP operates just two blogs, but their GTH Estate Planning blog is quite good.  It’s updated roughly once each week, sometimes more.  Like the other examples above, this blog is well formatted and visually appealing.  Similar to the DWT’s MediaLaw Monitor blog, the one downfall of the GTH Estate Planning blog is the infrequent use of section headings or bullets as organizational references.  That said, most of the posts on this blog are not as lengthy.

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Final Thoughts

What it all comes down to is that any firm whose business is derived from expertise can benefit from a strong content marketing strategy.  Blogging is a great first step in this process, and it’s highly recommended that any law firm trying to improve their content marketing look at the four Seattle law firm blogs listed above for inspiration.

 

This post was created using Relaborate’s Comparison template.

Sources
Image credit - http://www.businesslawyerjacksonville.com/images/lawyer_jax.jpg
Image credit – Google Maps
Image credit – http://www.greentarget.com/wp-content/uploads/2012/01/2012GTZGICSurveyReportFinal-WebsiteVersion.pdf
Image credit – http://www.avvo.com/
Image credit – http://www.lexblog.com/
Image credit – http://www.responsibledeveloper.com/
Image credit – http://www.californialandusedevelopmentlaw.com/
Image credit – http://www.medialawmonitor.com/
Image credit – http://www.energynaturalresourceslaw.com/

We’re Headed to the Geekwire Bash. See You There!

June 21, 2012 | By | No Comments">No Comments

We’re excited to be attending the Geekwire Summer Bash tonight!  Geekwire has done an incredible job with the events that we have attended so far.  Tonight’s event looks to have 500+ people going and is down at the Showbox SODO.

Geekwire will be hosting a ping pong tournament as well as breaking out the infamous “Geekball” court: see video: (Life-size pool table with soccer balls, that we helped man last year.)

You can still pick up last minute tickets for the event.

We hope to see you all there! Come say hi – our team will be wandering around the event. When in doubt, look near the bar.

Cheers!

7 Top Content Marketing Reads From June 8 – June 14

June 15, 2012 | By | No Comments">No Comments

As we’ve mentioned in the past, we perform a lot of research on the latest content marketing, blog, SEO, and social media tools, trends, studies, and articles.  Sometimes these findings spur new ideas or generate a different conversation about which we end up blogging.  And sometimes, like today, we like to highlight the articles just as is.

We hope you enjoy reading some of these weekly finds, and maybe learn a thing or two, as we have here at Relaborate.

 

 

    • If you’re looking for ideas on what categories of content you should produce, Scott Aughtmon on Content Marketing Institute’s site publishes a great infographic: 21 Types of Content We Crave

 

    • Marketers at smaller companies, regardless of B2B or B2C, typically need a few shortcuts or helpful tools to manage everything that’s going on in their marketing world.  The complexity and opportunities have only increased with the advent of social networks.  Alicia Ranch-Traille on Business2Community highlights 5 Cool Social Media Tools to Help You Expand Your Small Business

 

    • Yeah, so what do you write?  You’re staring at a blank sheet of paper (or WordPress, or MS Word, or TextEdit).  You’ve got your day job, so it’s not like you can spend all day coming up with great ideas or writing great prose.  Stephen Pepper of Youth Workin’ It gives us a list of 20 ideas, published on ProBlogger: The Only Blog Post Idea List You’ll Ever Need

 

 

    • Are you a B2B marketer?  You already realize there’s a treasure trove of useful information on LinkedIn.  The question is, how do you get that information and use it to your benefit?  Some of the most valuable data is locked behind LinkedIn’s “pay wall.”  While this article wonders if the premium memberships are worthwhile for job seekers, the Reuters Money article by Lou Carlozo does a good job of telling what you get. Your Money: Is LinkedIn Premium worth it?

 

  • Meanwhile, Zach Bulygo of Kiss Metrics highlights the amazing growth of Dropbox, and the holes they filled where competitors had left themselves exposed.  Here’s a hint, they accomplished this meteoric rise without much help or spend on advertising: The 7 Ways Dropbox Hacked Growth to Become a $4 Billion Company

As always, if you liked any of these articles, or we missed even better ones this week, please let us know. Until next week’s list of articles, enjoy your reading, and get blogging today.

Back Where It All Began

April 24, 2012 | By | No Comments">No Comments

The date was October 11, 2011.  The Relaborate team didn’t have much more than an idea and a rough sketch of a business plan.  But we had no idea what a room full of investors would think about our tool to simplify business blogging.

Would they get the need?  Would they understand the market?  Would they be able to imagine what our product would look like?

We had made it through 2 rounds of cuts already, to the final 12 First Look Forum businesses out of the 37 that started the process.  With tensions high, Colin got up and nailed his 5 minute pitch.

When he was done, we took deep breaths and waited nervously for results.  And when we heard we made it to the Top 5, we knew we had a business opportunity in front of us.

Fast forward to April 24.  Here we are again.  We’re simply here to provide an update, share some success stories, and let people know where we are in our fundraising process.  Instead of being nervous, it’s our turn to try to boost the confidence and calm the nerves of those 12 new companies pitching today.

It feels good to be back.