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Wherever I Look, I See More People Using, the New Haiku Deck

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I was at the Seattle Interactive Conference a couple of weeks ago, watching my friend Leigh McMillan of Avvo present on the importance of Q+A in online marketing.

Something about her slides struck me, and it took me a while to figure it out. But then the light bulb snapped on.

She wasn’t using Powerpoint or Keynote. She built her presentation using Haiku Deck.

And Leigh’s not alone. According to experienced marketer Virl Hill, “Everyone on Mercer Island and the Eastside is starting to use Haiku Deck. It’s becoming a phenomenon.”

So what is Haiku Deck? If you take the marketing copy straight from their site,

“Haiku Deck is the simple new way to create stunning presentations – whether you are pitching an idea, teaching a lesson, telling a story, or igniting a movement, it’s fast, fun and simple for anyone to use.”

And it’s not just Seattleites who are noticing this trend. In September, Lifehacker sung its praises in an article entitled, “Haiku Deck Is The Easiest Way to Create Gorgeous Presentations with an iPad.” They said,”Most importantly, the presentations Haiku Deck creates are simply stunning. Audiences will be grateful you use this app; rather than slides stuffed with too many ideas, ugly clipart, and other hallmarks of terrible business presentations, the Haiku Deck slides are elegant and emphasize your points.”

So what makes Haiku Deck different? Most importantly, none of the other products that exist today help you to solve the fundamental problem. Helping you to simply create beautiful presentations. Other innovations in the category can make the process more complicated.

Haiku Deck CEO Adam Tratt has another reason to explain the product’s success.

“We’re relentlessly focused on making the experience simple and fun and the results flawless beautiful. We believe storytelling is fundamental to who we are as a species. Like most other people, we are frustrated with the technology for doing this and with Haiku Deck aim to return some joy to the process of sharing a story, promoting and idea, or teaching a lesson.”

If you have an iPad, give Haiku Deck a try. It’s great for not just your traditional powerpoint-type presentations, but also for illustrating blog posts, teaching lessons, or brainstorming. And let us know if you have created a presentation recently using Haiku Deck. We’d love to show it as an example here.

Gems of the Week | Content Marketing Done the Right Way

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Content Marketing is a strategy that needs to be executed the correct way. In this week’s version of “Content Marketing Gems of the Week” we are featuring articles highlighting best practices for getting the most out of your content marketing. Enjoy!

Brian Clark (@copyblogger) | 5 Traits All Successful Content Marketers Share

Writing for a brand is quite different than writing for your personal blog. Carrying the voice of your brand in a engaging and informative manner can be intimidating. The Founder of Copyblogger, Brian Clark, helps explain how to maintain a professional brand voice in his article, “5 Traits All Successful Content Marketers Share.”

Laney Whitcanack (@lanestar1) | The 3 Cs of Content Marketing

Most of you marketers might remember the 4 P’s of marketing, but I doubt many know the 3 C’s of Content Marketing. Laney Whitcanack would argue that with out a focus on the all three C’s, your content marketing efforts are in vain. No need to worry, Laney will fill you in on, “The 3 Cs of Content Marketing.”

WENDY MARX (@wendymarx) | Is Useful Marketing Content Your Priority? It Should Be.

There are a number of questions to internalize before building a solid content marketing strategy for your brand. It is important to clarify a larger goal, and to set milestones to reach along your journey. Wendy Marx provides us with 4 things to think about when devising your own brand’s plan of action, in her article on the Fast Company blog; “A Basic Game Plan For Content Marketing Done Right.”

Tommy Walker (@tommyismyname) | Top 10 Content Marketing Strategy Mistakes, and How to Correct Them

I discovered some great articles this week, but this one stood out. Tommy Walker posted the final chapter to a 3 part blog series identifying 10 common content marketing mistakes/misnomers. Tommy not only points out where marketers are going wrong, he provides some constructive guidance to help correct your brand’s content marketing execution moving forward. The name of the article is ”Top 10 Content Marketing Strategy Mistakes, and How to Correct Them.” Make sure to read the first and second installments to gain all of the info needed to optimize your efforts.

Laura Lippay (@lauralippay), Brafton (@Brafton) | Why Content Marketing is the Only Link Building That Counts

As search engines continue to perfect their algorithms, the black-hat link building methods of the past have fallen by the wayside. While content marketing might require more effort and strategy then some basic SEO tricks, the results are undeniable. The Braften editorial team compiled a terrific post summarizing Laura Lippay’s presentation at the SES New York session, “Content Marketing: How to Earn Visibility & Links through Killer Content Strategy.” The name of the article is; “Why Content Marketing is the Only Link Building That Counts.”

That wraps up this edition of our “Content Marketing Gems of the Week.” If there is anything you think we should highlight but missed, let us know in the comment section below.