Lead Conversion is the focus of this week’s edition of “Content Marketing Gems of the Week.” When brands execute an inbound marketing strategy the correct way, the conversion rates are unprecedented. These articles should help optimize that process.

Demand Metric (@DemandMetric) | A Guide to Marketing Genius: Content Marketing

A tip of the cap to Demand Metric for putting together the stellar infographic “A Guide to Marketing Genius: Content Marketing.” If you are a visual learner like myself, the infographic provides a great visual conduit for consuming information about the state of the industry. The infographic depicts the marketing shift towards content marketing and provides a number of statistics that support the genius behind it.

Matt Batterham (@batt_mann) | Time to Take Blogging Seriously

Matt Batterham produced a gem of an article this week, which he posted to Browser Media. The article titled, “Time to Take Blogging Seriously” focuses on the myriad of benefits that emerge from building a brand presence in your industry’s blogosphere. Matt clears up a few misconceptions in the space and emphasizes the importance of web visibility.

Daniele Hagen (@DanieleHagen) | Content marketing recap: April 2013

Where would the content marketing industry be without Hubspot’s in-depth research? Daniele Hagen leveraged some facts from Hubspot’s ebook, “2013 State of Inbound Marketing Survey,” to draw some great conclusions of her own. The article she posted to MarketingProfs is titled “Five Compelling Insights From HubSpot’s 2013 State of Inbound Marketing Survey.” Daniel uses Hubspot’s charts to dissect inbound marketing’s impact on the marketing/sales relationships.

Brian Clark (@copyblogger) | 3 Simple Techniques For More Persuasive Content Marketing

Don’t let the title fool you. We still stand by the notion that content marketing is an act of providing, not selling. Brian’s opinion is clearly in line with ours, ”Contrary to popular belief, persuasion is not about manipulating or tricking people. It’s about creating understanding.” Brain Clark of Copyblogger provides us with a few tips to clearly and succinctly inform our audience in his latest article titled “3 Simple Techniques For More Persuasive Content Marketing.”

 Virginia Bussey (@GinABus) | Inbound Marketing Secrets – Setting Up a Great Landing Page 

If you are producing great content that drives leads to your site, it is incredibly important to create a landing page that guides the user when they arrive on your site. Make sure your landing page is clean, simple, and provides a clear call to action. You have worked hard to provide value to the customer, it would be a shame to let that interested customer wander off because your landing page is too confusing. Virginia Bussey’s article on B2C does a great job explaining how to create an ideal landing page for your site. The name of the post is, “Inbound Marketing Secrets – Setting Up a Great Landing Page.”

That wraps up this edition of our “Content Marketing Gems of the Week.” If there is anything you think we should highlight but missed, let us know in the comment section below.

The post Gems of the Week | Converting Leads at a High Clip appeared first on .

The important observation, which some companies painfully choose to ignore, is that Content Marketing and Social Media engagement is rarely about straight selling. It’s about providing valuable, useful, and interesting material for your customers and potential buyers to consume and enjoy.

Don’t Make your Customers Climb a Mountain

_{Nuptse – Marcus Brederfält}

Gone are the days when companies bash potential customers over their heads with offers. Gone are the days when people rely on advertising to find solutions. [Did you know "You are more likely to summit Mount Everest than click a banner ad. (Source: Solve Media)" via HubSpot. 279.64 times more likely, to be exact.]

The new connected world is a buyer’s market, in that helpful information abounds. But it’s also a seller’s market if you can provide all of the information the buyer is interested in. But social media engagement on Twitter, Facebook, and LinkedIn isn’t enough for most brands. Yes, provide witty banter and entertainment to help you connect with people. But to drive them to your site for more in-depth, useful information, you need to leverage anchor content that you create for your site for their many needs.

You have the Map, Let this be your Compass

_{Treasure Island – Atit Shah}

Take a step back. If you consider the prospective customer along their sales journey, or sales funnel, the first time they come to your site higher-level information will likely interest them. But the next time, or even the fifth time, they come to your site looking at your solution or service. They might be looking for white papers, product specifications, customer reviews, and other details to help inform and provide reaffirmation. The last time the customer comes to your site before the purchase, different information is needed to covince the potential buyer, be it discounts, payment and invoicing options, the onboarding process, ongoing support, etc.

The seller often forgets customers’ different scopes of interest. Sure, we think we cover the most important features, the largest pain points, the best benefits, and try to dive into the nitty-gritty details. But it’s hard to know where these visitors are starting, where they are on their journey, and what knowledge or concerns they bring.

Trust in your Team, and they will Deliver

_{Steven Cozza – Tour of California, stage 4 – Team Garmin-Sharp}

Consider that every employee in every department interacts one way or another with your customer. You have an amazing asset at your fingertips. They each have stories to tell and interesting insights from years of experience, all waiting to be told in a unique voice. These topics will interest your customers at different times along their voyages.

Additionally, the post-sales process of engaging with existing customers, and strengthening your two-way commitment to each other is another area that your team can really deliver. The information-sharing doesn’t end when the sale is made – just the opposite. Your customers can become your strongest advocates and best sales people. But that connection and conversation starts when you first meet, not after the sale takes place.

So prepare your stories, find your storytellers, and start nurturing your customers with insightful, useful, interesting, and informational articles and content that celebrate the depth of your team’s knowledge.

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The majority of social businesses exist as or are moving towards some kind of Hub and Spoke or Multiple Hub and Spoke (Dandelion) organizational model, to encourage participation from the nodes while maintaining some kind of centralized authority to drive initiatives, make approvals, and maintain order. 

Source: Altimeter Group

These organizational models set themselves up really well for what we refer to as ‘Bottom-Up’ Marketing here at Relaborate.  What I mean by this is the process of empowering your distributed workforce, to bubble up ideas and knowledge from across your organization.   The collaboration of these ideas and knowledge can and should flow both ways,  with the hub sourcing knowledge by subject matter expertise, while at the same time encouraging the spokes to be contributing their own insights independently, enabling them to have a say in the brand marketing and creative process. 

We’re All Content Creators

Odds are that your workforce is creating an incredible amount of content on a daily basis for personal use.  But when it comes to contributing to ideas, photos, thoughts, and insights back to the brand they usually go unnoticed or untapped.  

What scares many executives is giving their workforce the keys to brand, which is a legitimate concern.  But with a bottom up approach you can enable this incredible asset (your mobile workforce) to be a part of the process of creating content without having to worry about them distributing something on behalf of the brand, because it’s filtered back through the Hub.  Using a system like Relaborate as a filter allows you to build a social enterprise without compromising the keys to your Brand.

Advantages of Bottom-Up Marketing within the Hub and Spoke Model.

• Your team members are given a voice, access to growing the brand, and an opportunity to participate.

• Your marketing, corp comm and executive departments get to crowdsource their own employees for ideas, insights and knowledge.  

• Your content initiatives become easier with closer collaboration between the hub and spokes

Your sales teams, customer support, HR and other departments are often on the ground floor talking to your customers on a daily basis.  One of our primary goals with Relaborate is to encourage the “bubbling up” of ideas, insights, stories and knowledge that exists across your entire division, and enterprise.

The Active Social Enterprise

Dandelion – Lennart Tange

Tools like Yammer, Jive, Chatter and others have helped lay the foundation for the next wave of Social Enterprise tools helping connect the silos of divisions and people.  They have done a great job of connecting distributed teams and workforces.  However, they haven’t completely solved the challenges of cultivating and extracting ideas and information from the right people at the right time.  Part of the reason this is such a challenge is that the people themselves may not realize the knowledge or insights they have could be useful in other areas, or molded into something much larger. 

I believe the next wave of tools and platforms will add another level of intelligence, proactivity and mobility to the foundations that exist.  A move toward the “smart social enterprise”, where knowledge and ideas are intelligently sourced and rewarded in an effort to strengthen the brand as a whole.

Here at Relaborate, one area that I am really excited to be working on is our focus on people and their knowledge.  It’s our belief that given the right structure, prompts and seamless input methods, your workforce has the potential to be an incredible content creation force and source of knowledge for brand and marketing growth.

The post Embrace the Dandelion: Re-Thinking Marketing in a Hub & Spoke World. appeared first on .

The time has come to give the people what they want. In this week’s edition of “Content Marketing Gems of the Week” we have compiled articles that will help your brand become a champion of the people.

Mark Wright (@CavalryMedia) | Effective content marketing: writing for the success of your business

In order for your articles to rank on the first page of search engine result pages (SERP’s) you need to produce content that your audience spends time on, shares, and links back to. “Content marketing is not selling your company’s services or products in an article or blog post. Content marketing is the well-researched and strategic application of information that aims to serve a public need and generate profitable activity towards your business.” – Mark Wright. In his latest article Mark helps distinguish, “Effective content marketing: writing for the success of your business.”

Danny Turnbull (@GYRO) | Content Marketing: It Really Is About Content

Danny Turnbull is a part of Gyro’s global leadership team. Danny posted a stellar article to Forbes this week titled, “Content Marketing: It Really Is About Content.” The article dives into what search engines are looking for and explains what you should hope to accomplish from implementing a content marketing strategy within your own organization. “Content marketing should create a two-way conversation. It should be shareable; people should want to have discussions around your content, and you should encourage followers to comment. After all, what’s the point of producing quality content if you don’t allow for a discussion?” -Danny Turnbull

Chuck Kent (@creativeoncall) | Where is Content Marketing Heading?

Chuck Kent is the creative brand strategist, copywriter and President/Creative Director of Creative on Call. In his latest article Chuck brings together 6 different thought leaders to discuss the direction of Content Marketing. The structured forum acted as a conduit for succinct, powerful quotes on the challenges and opportunities that lie ahead. I would recommend reading this article to anyone who would like to understand, “Where is Content Marketing Heading?”

Ben Straley (@bstraley)| 3 Keys to Activating an Audience with Smarter Content

Ben Straley is the vice president of social technologies at Rio SEO. Ben produced a polished gem this week with his article, ” 3 Keys to Activating an Audience with Smarter Content.” Ben hits the nail on its head with his three keys; 1) “Know Your Audience”, 2) “Tell Stories”, and 3) “Reach Them Where They Are.” If you can execute Ben’s 3 keys your brand’s efforts are bound to pay serious dividends.

Jason Delodovici (@jdelodovici) | 10 Things Your Customers Wish You Knew About Them

In congruence with Ben Straley’s first key, “Knowing you audience”, Jason Delodovici writes, “10 Things Your Customers Wish You Knew About Them.” Content marketing can produce a tremendous ROI for your company, but it requires an audience that is happy, engaged and willing to share your message. Take the time listen to your audience and absorb what information they thirst for. Ben’s 10 insights act as a great guideline to shape the approach you take with your own content.

That wraps up this edition of our “Content Marketing Gems of the Week.” If there is anything you think we should highlight but missed, let us know in the comment section below.

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What are the GeekWire Awards?

We’ll celebrate our community’s movers-and-shakers, up-and-comers, and thought leaders: the region’s tech rock stars. We will be taking over the SkyChurch, Liquid Lounge, and more at the EMP for an all-out party for the thriving tech community.

The GeekWire Awards are an annual event that the Seattle tech community always looks forward to. The Relaborate team will be heading over to Seattle Center later today to share a start-up story or two with some of Seattle’s best and brightest. From developers and program managers, to marketers and lawyers, the event provides a great representation of Seattle’s start-up tech scene.

If you aren’t one of the 750 people who got your ticket, you are missing out. But if you did, then its time to put on your fancy pants and head on over to see who wins the following awards!

• Startup of the Year
• Startup CEO of the Year
• Geek of the Year
• Next Tech Titan
• Young Entrepreneur of the Year
• Startup Deal of the Year
• Geekiest Office Space
• Do-gooder of the Year
• Bootstrapper of the Year
• People’s Choice Award
• Perk of the Year
• App of the Year
• Game of the Year
• Hire of the Year

Will you be attending the event this year? See you there! And we’ll post a recap from the event later in the week.

The post The Event of the Spring: The Annual Geekwire Awards! appeared first on .

Like the rest of us, Grant started somewhere else, found his way to Seattle and hasn’t been able to leave. Before coming to the Pacific Northwest, Grant received his BA in Computer Science and Mathematics from the University of Texas, so he brings a little more southern flair to the office. But that’s not what has us feeling so lucky.

In Grant’s last gig, he was one of the early lead software engineers at Apptio, one of the fastest growing enterprise software companies in the Northwest. In three years he designed and developed Apptio’s software deployment and lifecycle management system and also was instrumental in defining the next generation distributed platform.

Before that, Grant was over at Amazon.com, one of the early software development engineers hired on the Amazon Web Services team. He worked on the design and development of the AWS data warehouse and developed operational back-end and portal systems, including a multi-petabyte indexing and storage system as well as the AWS Metering system. (I’m just going to pretend I know what that means.)

Now, I do know what patents are, and while I can’t tell you what these specific ones actually do, I know that it’s am impressive feat to have been part of the Amazon Technologies team that was awarded two of them in 2012.  The first, for a dynamic tree determination for distributed data processing, and the second for a method by which data can be processed in parallel across a cluster of nodes using a parallel processing framework.

You can see the whole press release here. But since Relaborate is all about Q&A, we thought we’d help you get to know Grant a little better, with a few items that didn’t make the official release. Feel free to stop by our Facebook page and welcome Grant as well.

What’s your work history prior to joining Relaborate?

I started off writing software in the defense industry during and immediately after college in Austin. I the took a job with Amazon Web Services in late 2004 when they were just getting started, and stayed there for just under 5 years.

After AWS I took about 6 months off to figure out what I wanted to do next. In April of 2010 I took a job with Apptio.

Where do you draw your ideas from; what inspires you inside and outside of work?

I’ve been very fortunate to work with some of the best engineers in the world. I think it’s natural to take inspiration from people like that.

Who are your favorite technologists? Who do you follow that pushes you?

I read pretty broadly within the technology sphere. The one person that I’ve found myself drawn to repeatedly over the years is Paul Graham.

What intrigued you the most about joining the Relaborate team?

The Relaborate team had put together a very compelling offering that seemed to be without a true competitor in its space. The company was still early enough that the interesting technology problems hadn’t been solved or even necessarily discovered.

After meeting with the team and board members, I was sold.

What are you most excited about towards the future of Relaborate?

For me, it’s the realization of the vision. Being a part of the team that executes that vision is a rare opportunity that I’m glad to have in front of me.

You can see the full press release about Grant Gavares here, or check out the article in Geekwire.

The post Welcoming Relaborate’s New CTO, Grant Gavares appeared first on .

In this week’s edition of our “Gems of the Week” we have assembled a list of articles that will help you refine your content marking efforts.

Adam Stetzer (@purdue512), Chad Hill (@ChadAHill) | Content Marketing Ideas [VIDEO]

Adam Stetzer and Chad Hill of HubShout put together an informative video-cast about starting a content marketing initiative inside your organization. Assessing your assets as a company is a great place to start. Here is a quote from the transcript by Adam Stetzer “So when you head into content marketing, you need to have something valuable to say or show.  Look at your core assets. Try to think critically about what you know that other people don’t, so no matter what of these great, creative ideas you use as your mechanism, it has to be something that’s going to be valuable. How-to’s are a great place to start, because every business has information that they can share with others and stuff that other people need to know.” Adam and Chad pass along aditional sage advice in their video titled, “Content Marketing Ideas [VIDEO].”

Maggie Walsh (@maggie_seo) | 5 Biggest Mistakes Businesses Make With Content Marketing

There are a few pitfalls worth avoiding in the world of inbound marking. Maggie Walsh is an Internet marketing specialist for Vertical Measures. To help steer your efforts in the right direction Maggie put together a post that outlines the “5 Biggest Mistakes Businesses Make With Content Marketing.” Small things like providing factual research and providing a call to action can make a significant difference when it comes to squeezing the most value out of your inbound campaign.

Katherine Griwert (@kgriwert) | Content Marketing Recap: April 2013

Katherine Griwert returns for a repeat performance in the Gems of the Week. Brafton’s Head of Marketing posted an article this week recapping the recent trends in the content marketing industry. Content marketing is a relatively new science and as researches uncover more facts on the inbound marketing industry, it is important to come to new conclusions and continue to refine our craft. Katherine does a great job highlighting the latest findings in our industry and displays the supporting research in a manner that is easy to absorb in her latest post titled, “Content Marketing Recap: April 2013.”

Sam Davies (@Econsultancy)| What Exactly is Inbound Marketing? Part Two: The Nuts and Bolts

Sam Davies posted the second of his 2-part series on inbound marketing, to the Econsultancy blog. His first piece focused on, “The Concept of Inbound Marketing and the Philosophy Behind it.” In the second article Sam gets down to the “nuts and bolts” and explains best practices for putting the strategy into action. If you follow Sam’s 5-step process you should be well on your way towards implementing a sound content marketing strategy for your own company.

Shannon Johnson (@shannopop) | 4 Reasons Why Every Agency Needs to Offer an Inbound Marketing Assessment

Shannon Johnson is a content marketer for HubSpot, and posted a useful read to the Marketing Pilgrim Blog that explains the immense value agencies can provide their clients by offering a digital marketing plan. If companies can successfully couple the experience and thought leadership of their workforce with the rhetoric and aesthetic execution of an agency, the potential for incredible content is immense. Shannon explains specifically how agencies can benefit from extending their offering, in her article, “4 Reasons Why Every Agency Needs to Offer an Inbound Marketing Assessment.”

That wraps up this edition of our “Content Marketing Gems of the Week.” If there is anything you think we should highlight but missed, let us know in the comment section below.

The post Gems of the Week | Refining the Craft of Content Marketing appeared first on .

LEFT SIDE NAV (TOP TO BOTTOM)

Dashboard: The Dashboard is your “Home Screen” for Relaborate activity. Its main purpose is to help manage your obligations in the content creation process and oversee all the posts in progress. From your dashboard you can see who started a piece of content, who has been asked to collaborate and the due date.  By clicking on the title of any post you will be able to jump into the latest version of that content.

New Post: When you are ready to begin a new piece of content click on the plus sign. A new blank content collection will be created. Make sure to title the post so that you can find it later in you dashboard.

Question Templates: One of the best way to extract information from the thought leaders in your brand is through the time tested Questions and Answer process. We have identified about 50 types of content and deconstructed them to find the basic questions that authors ask themselves when writing an article. We realize that each piece of content is a new journey and specific questions might not apply, which is why we have created the ability to delete, add and alter the guide questions to fit specific blog topics.

Calendar: In order to stay organized and avoid large (and embarrassing) gaps between publish dates on your company blog or social channels we have built in an editorial calendar. By clicking on the calendar button you will be taken to your personal calendar where all you can view all of the pieces of content your are involved with that have been assigned due dates. Feel free to set reminders to your team involved with the post.  By toggling to the company calendar you can view all of the company wide content being created.

Reporting: Click on this button to see how many posts have been created, how many have been exported and how many users are on your company account. The reporting for our app is quite elementary at the moment, but expanding our reporting functionality is on the product road map.

Settings: By clicking on the gear button you will be taken to your account settings page. On this page you can change your credentials, avatar, skill set, etc. You can also click on your avatar in the top right corner of the application and a drop down menu will appear. If you are with an agency, this is where you switch between accounts. You can also manage your team, and access your account settings.

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TOP BAR (Left to right)

• Post Title:  Give your content a title so that it can be found again in your Relaborate dashboard.  -You can always change your title in the future.
• Editor size:  Your content collections are split into two main fields. The left hand side is dedicated to collecting resources (answers, article links, twitter handles, etc.) to use in your content. The right side of the page is your editor where you can compile and format your information into polished pieces of content.  Your screen may default to only show your editor.  Click the buttons  above the editor to open or close the research area.
• Details:  The “Details” section is the yellow retractable notepad located above the texteditor and accessible from the button in the top right .  Use the deatils area to layout the goals, directions, links, and structure of the post for the rest of your team to follow.

Add Team Members: From inside the Details section, you can add new members to the post. Relaborate’s core focus is building valuable content through the art of collaboration (or Relaboration). You can add members of your team and assign them tasks at any point in the creation process. Start typing a team members name into the text box and select the team members you would like to add to the post. Once a team member has been added to the post you can click on their name and assign them a task along with specific instructions. This message will be sent via email.

Set Due Date/Alerts: To set a due date for your blog post once inside the post editor, expand the “Post Details” tab. Click on the “Set Due Date” button and select a date. To send an email reminder of the upcoming due date click on the “Set Alert” drop down menu and select the appropriate reminder time.

• Export: When you are done with your post, this button  will take you to the export screen where you have multiple options.
• Group Name: If you are part of multiple groups, you will see the group you are currently in next to the arrow.
• Your Name: Clicking on your name opens a number of options, including upgrading your account, adding members to your group, toggling between groups, and accessing other settings.

Q&A Tab

Relaborate believes in a social culture, and that work on content can be shared.  When you click on the Ask Question tab, you can choose from Asking a Question of another person, or using our Templates with pre-populated questions already written.

• If you “Ask a Question”, a couple of boxes will open giving you the chance to form your own question and choose who to email it to. If they are already in your group, just click on their icon or photo.  If they are not in your group, type their name or email address in the box.  Your question will be delivered to them via email and their response will be delivered right here.  You will not have to copy and paste answers from emails into your research area.
• You can “Use Templates” to get started with an article and decide that you’d like some guidance or direction. Click the Templates tab and we’ll give you the chance to choose some pre-conceived questions and add them to your research area.  These are sorted by Narratives and by Job function, and are meant to be a way to get ideas rolling.

Discovery Tab

Relaborate will scan your content as you work, identifying topics and names to search on. Once our tool quickly identifies the main topics you are covering it will then search for images, articles and influencers that are highly relevant to the topics identified in the topic bank. In the research area you can browse through the resources we have pulled and post them in your content. If the results are not to your liking, feel free to exit out of topics that are off topic and add some new specific topics of your own in.

• Click the  button to expand the Discovery section and see the terms Relaborate has found and is searching on.  You can delete any of them, or click on one to make it the primary term. You can then look for Images, Articles and People associated with those terms.
• You can also select your own terms by entering them on this box.  

Editor

The editor is on the right hand side of the our app.  In this area you create and assemble the finished piece of content. Leveraging the answers your received from teammates and the resources you have collected and pinned you can quickly create a rich, intelligent piece of content as well as apply formatting and finishing touches.

If you have any questions, please email Andy@relaborate.com or Kirk@relaborate.com.

The post Tutorial – Creating a Post in the New Relaborate appeared first on .

The newer iteraton of the Relaborate beta is accessible through this url: https://beta.relaborate.net.

Some companies are still using the original version of Relaborate, which is still accessed via the home page of Relaborate.com. If you had trouble logging in to the beta, it is likely that you were attempting to log in to the older application from this page.

Apologies for any confusion on this. Thanks for your continued support.

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In this week’s edition of “Content Marketing Gems of the Week” we have assembled a list of articles with valuable tips to help your brand adopt a content marketing culture. Enjoy!

Megan Bildner (@MeganBildner), Ledger Bennett Communications (@ledgerbennett) | 10 Steps To Content Marketing Success

I am always a sucker for a good infographic. Megan Bildner, an editor for Daily Deal Media, put together a short post highlighting an infographic by Ledger Bennett on “10 Steps to Content Marketing Success.” The infographic by Leger Bennett does a great job laying down the framework for executing a content marketing plan that is built for success. It also provides solid facts to support each step along the way, as well as visual aids to help you soak in the information.

Aida Mesinovic (@XAidica) | How to Link Content Marketing and Sales

There are plenty of facts supporting the notion that inbound marketing drives an abundance of leads that convert at a high rate. A small caveat is that applying an inbound strategy is a bit of a gradual process. If you are the advocate inside your company that wants to build a content marketing culture, you will need to know how to prove that your efforts are paying off. Aida Mesinovic posted this article to Business2Community explaining “How to Link Content Marketing and Sales.”

Andrew Hanelly (@hanelly) | Video: Navigating the Tricky Business of Content Marketing

Before publishing a piece of content, it is important to take a step back and anticipate how your audience will receive it. Ask yourself whether the content itself is inline with your company’s beliefs and if your stance is one you would feel comfortable sticking by even under scrutiny. Andrew Hanelly is the VP of Digital Experience at TMG/McMurray Media. A short video of Andrew was posted to the Folio blog on “Navigating the Tricky Business of Content Marketing.” Andrew is keen to point out the importance of your tone as a brand and remind us to always add value to our customers.

Brad Miller (@ibradmiller), Guy Kawasaki (@GuyKawasaki) | Guy Kawasaki Talks Content Marketing, Social & Google+

Guy Kawasaki never seems to disappoint. In his interview with Brad Miller on Search Engine Watch he explains why adopting content marketing is in most company’s best interest. He starts the article off with a classic quote on inbound marketing, “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” Read the full article titled, “Guy Kawasaki Talks Content Marketing, Social & Google+.”

Matt Owen (@lexx2099) | Content marketing: It’s not all about the campaign

One way for brands to succeed at content marketing is to model ourselves after the industry that has been successfully producing valuable content for generations. It is important to learn what we can from prolific publishing powerhouses. Matt Owen is the Head of Social Media for Econsultancy. In his latest post, “It’s not all about the campaign,” he urges marketers to take a different approach to their content marketing and invites us to “Think continuity, not campaign.”

That wraps up this edition of our “Content Marketing Gems of the Week.” If there is anything you think we should highlight but missed, let us know in the comment section below.

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