Content Marketing Gems of the Week

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Happy New Year! Each week we scour the Interwebs to find a few great articles on content marketing for your reading pleasure. We hope you enjoy this week’s stash:

Unbounce’s Angela Stringfellow takes an in-depth look at building a successful editorial calendar in her most recent post.
Kylie Jane Wakefield posted a stylish infographic to the Contently blog about “How Consumers Digest Branded Content.“
One of my favorite quotes from Scott McKelvey’s interview with Joe Pulizzi of the Content Marketing Institute on marketing trends for 2013 would have to be:
“ Instead of talking about your products and services, which most people don’t care about, you clearly define your target audience – aka, your reader – and develop useful information to them on a consistent basis. Over time, you position yourself as a true expert resource. And when customers are ready to buy, they buy from you.” – Joe Pulizzi

Social Media Explorer’s Barry Feldmen produced a worthwhile read with his article “Content Marketing: The Beautiful Buzz and the Hellacious Hangover.“
To round-out our first “gems of the weeks” for the new year, Patricia Redsicker of Social Media Examiner did great research in her article titled: “8 Content Marketing Trends for B2B.“

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