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Why Should My Company Start a Blog?

July 16, 2012 | By | No Comments">No Comments

The Myths about Blogging

Blogging.

Seems like a simple term, really, but there’s so much more to blogging than you may think.  Myths about blogs abound on the internet, and these misconceptions can limit your company’s potential.

Blogging plays a large role in content marketing, a new hot topic floating around the industry.  Content marketing is a must for any business and blogging is one of the best ways for companies to tell their audience what they’re about and why they’re a valuable asset to the market they work in.

People often believe that blogs are:

  • Overwhelmingly time-consuming
  • Usually ignored
  • A fad
  • Only for amateurs and teenagers

Simply put, none of the four bullets above are true.

The Very Real Benefits of Blogging

In reality, blogs will not take over your life, they can garner large audiences, they are here to stay, and they have many professional applications.  The phrase “quality over quantity” applies to blogging as well, and excellent blog posts do not need to take hours and hours of work.   In fact, you can produce an excellent post in 30 minutes or less.

The legal industry is one market that embraces blogging and content marketing, and statistics from strategic consulting firm Greentarget make a compelling argument for why professional firms should blog as well.

  • 84% of in-house attorneys view blogs as credible sources of information.
  • The majority of respondents reported that a law firm’s blog influences their hiring decisions.
  • 76% of respondents say they attribute some level of importance to a lawyer’s blog when deciding which firms to retain.

The truth behind blogs is that any company derived from expertise can benefit from a well written blog.

Blogging allow companies to:

  1. Improve search engine rankings
  2. Foster relationships with clients
  3. Create online leads
  4. Encourage community interaction
  5. Update the public about company news
  6. Promote a particular voice or brand
  7. Establish credibility and trust
  8. Link to social media
  9. Boost publicity
  10. Have some fun!

Everyone’s Doing It!

Today, more companies than not operate a blog, according to a study conducted by Hubspot, a marketing software firm.  Hubspot discovered that:

  • In 2011, 65% of businesses operate a blog, up from 48% in 2009.
  • 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog.”
  • 85% of businesses rated their company blogs as useful, important, or critical; a whopping 27% rated their company blog as critical to their business.”

Granted, blogging is no simple task.  Every business, however, should at least give blogging a shot.  Companies that put the time and effort into creating a well-run blog are sure to see their work pay off.  If this article excites you about the prospects of starting a blog, here are some links to send you on your way!

Recipe for Success: The Anatomy of a Great Blog Post

6 Editing Tips for Writing Your Way to Success

When and How Often Should I Post to My Blog?

Creating Awesome Blog Posts in 30 Minutes or Less

What if I Run Out of Blog Post Ideas?

 

This post was created using Relaborate’s Informational template.


Sources:

Image credit – http://www.vernoncomputersource.com/sites/default/files/images/Janice/compdog.jpg

Great Content Marketing Should Be…

July 9, 2012 | By | No Comments">No Comments

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We’re passionate about content marketing at Relaborate, and we believe that these 10 words and phrases form the cornerstone of how to effectively utilize content marketing.

Relevant: Your content needs to connect to the basis of your blog or website.  It wouldn’t make sense for me to talk about baking cookies in this post, now would it?  Knowing who your audience is and what they want are key to content marketing.  This connection with your readers allows you to create content that’s catered towards their businesses and lifestyles.

Enthusiastic: Using enthusiasm doesn’t mean that every post needs to be overly optimistic or overloaded with exclamation points.  Instead, being enthusiastic simply means being passionate about the content you’re discussing.  Don’t write just to increase SEO performance or gain ad money.

Likeable: Readers want to enjoy the content they’re viewing.  People don’t enjoy reading overwhelmingly boring or negative content.

Active: The audience should want to know more about your company or the topic being discussed.  Good content marketing should inspire readers to dive deeper into your site for more information, and hopefully lead them to your products and services.

Believable: Being believable means fostering trust with your readers.  Appearances matter, so make sure your site looks slick and professional.  It also helps to reference well-known sources when bringing in outside information.

Objective-Oriented: Know what your site is trying to achieve.  Specifically, know what each individual piece of content is trying to achieve.  Is this an informational piece, a reaction piece, an event recap, or something else?

Reliable: Being reliable means that your site is a dependable source for new content.  Posting on a frequent basis persuades readers to continually visit your site.  Creating new content only once a month is ineffective.

Accurate: Do your research and provide the proper citations.  Don’t jump the gun and cite any statistic that you come across on the internet.  After all, people have been known to lie on the internet!

Targeted: This ties back to being relevant.  More often than not, you aren’t creating content for the entire internet-using community, so create content for your readers.

Engaging: The audience needs to feel included, as opposed to just sitting on the sidelines.  Activities such as commenting on a post or sharing the content through social media outlets are all signs of engaging content marketing.

If you’re ready to start your company’s blog, or would like a better system for updating and maintaining your existing blog, contact us at Relaborate.

This post was created using Relaborate’s Freeform Template.

6 Editing Tips for Writing Your Way to Success

June 21, 2012 | By | No Comments">No Comments

Throughout my wizened 19 years of life, I’ve had the opportunity (or misfortune, depending on how you regard writing) to write numerous pieces of literature for classes and various publications.  As a section editor for a college newspaper and a content editor for a college magazine, I not only edit my own work, but the work of others as well.

Regardless of the audience an author is writing for, a good article, essay, or blog post needs to follow proper writing conventions.  Otherwise, the errors that a reader notices will detract from the actual content being presented.  Without further ado, I present to you my very own list of editing tips, tricks, and other acts of wizardry to make your writing as pristine as possible.

  1. Check your work in a text editor.  While some web browsers do have built in spell checkers, it’s always a good idea to double check your writing in a program such as Microsoft Word, TextEdit, or a multifunctional tool like Relaborate!  Those colored squiggly lines can be lifesavers and sometimes we type so quickly that we miss the little details.  My recommendation is to use the tools available to you just to make sure nothing is glossed over.
  2. Read aloud.  This is a tip that teachers are sure to have ingrained in your mind all through grade school, and more likely than not, you ignored it.  I know I disregarded this advice at first, but once I started reading my writing aloud, I was amazed by how many errors I found.  What seems to be an eloquent passage in your mind might in reality be a clunky mess.  Pro tip: lock yourself in a room if you think reading aloud is embarrassing!
  3. Be active, not passive.  There are times where using the passive voice is appropriate, but more often than not, the active voice is the stronger alternative.  The active voice is not only more direct, but also easier to understand and more concise.  Instead of writing “The ball was kicked by the boy who was happy,” write “The happy boy kicked the ball.”
  4. Concision, concision, concision.  Yes, I do realize the irony of writing concision three times.  Redundant information needs to be removed because in today’s fast-paced world, readers will stop reading an article if they don’t think the content they’re reading is meaningful.
  5. Don’t adhere to strict conventions.  Once upon a time you were probably introduced to the Jane Schaeffer method.  This method required writers to use transitions at certain points, and have two points of commentary for every concrete detail.  Writing using similar methods ends up being stiff and uninteresting.  Don’t be afraid to vary sentence structures to create more compelling articles.
  6. Take a step back.  So you think your article is finished and the only thing you want to do is click print or publish?  Stop right there!  Press save, and wait at least an hour before you revisit your piece again.  My favorite thing to do is go to sleep and wait until the next day to read the piece over again.  The mental break allows you to revisit your article with a clear mind.

These editing tips alone will not transform your writing overnight, but they’re a good place to start.  Just like learning how to play an instrument, practice makes perfect.  Writing is an art, and as your editing skills are refined and honed over time, your works will slowly come to life.

Now go ahead and write (then edit!).  Maybe the next piece you look at will win a Pulitzer prize.


Sources:
Image credit- http://serc.carleton.edu/images/sp/carl_ltc/wacn/writing.jpg

This post was created using Relaborate’s Tips and Tricks Template.