The Myths about Blogging
Seems like a simple term, really, but there’s so much more to blogging than you may think. Myths about blogs abound on the internet, and these misconceptions can limit your company’s potential.
Blogging plays a large role in content marketing, a new hot topic floating around the industry. Content marketing is a must for any business and blogging is one of the best ways for companies to tell their audience what they’re about and why they’re a valuable asset to the market they work in.
People often believe that blogs are:
- Overwhelmingly time-consuming
- Usually ignored
- A fad
- Only for amateurs and teenagers
Simply put, none of the four bullets above are true.
The Very Real Benefits of Blogging
In reality, blogs will not take over your life, they can garner large audiences, they are here to stay, and they have many professional applications. The phrase “quality over quantity” applies to blogging as well, and excellent blog posts do not need to take hours and hours of work. In fact, you can produce an excellent post in 30 minutes or less.
The legal industry is one market that embraces blogging and content marketing, and statistics from strategic consulting firm Greentarget make a compelling argument for why professional firms should blog as well.
- 84% of in-house attorneys view blogs as credible sources of information.
- The majority of respondents reported that a law firm’s blog influences their hiring decisions.
- 76% of respondents say they attribute some level of importance to a lawyer’s blog when deciding which firms to retain.
The truth behind blogs is that any company derived from expertise can benefit from a well written blog.
Blogging allow companies to:
- Improve search engine rankings
- Foster relationships with clients
- Create online leads
- Encourage community interaction
- Update the public about company news
- Promote a particular voice or brand
- Establish credibility and trust
- Link to social media
- Boost publicity
- Have some fun!
Everyone’s Doing It!
- In 2011, 65% of businesses operate a blog, up from 48% in 2009.
- “57% of companies using blogs reported that they acquired customers from leads generated directly from their blog.”
- “85% of businesses rated their company blogs as useful, important, or critical; a whopping 27% rated their company blog as critical to their business.”
Granted, blogging is no simple task. Every business, however, should at least give blogging a shot. Companies that put the time and effort into creating a well-run blog are sure to see their work pay off. If this article excites you about the prospects of starting a blog, here are some links to send you on your way!
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