Relaborate: From Idea to Development
Over the last few years working in Social Media, just about every company we’ve talked with has been able to figure out how to have a successful Facebook and Twitter account. However, more often than not, companies have a problem delivering a solid blog – and that is usually way more important. So in late 2011, we decided to build our own tool to help with this.
We started working with clients on this problem, and the more we worked, the more we realized this was a problem many companies were having. So, we raised some seed money and put together a development team to start building a solution that everyone could use, not just us.
In the next few months, the Relaborate team has attacked every part of building a company from scratch. We’ve worked hard to balance what we want the product to look like a year from now, with the ability to launch in a timely manner, with a feature set that works for almost everyone. Our entire team has worked on raising additional money, starting a marketing campaign, and most importantly, diligently testing Relaborate to make sure it’s something we want to share with our colleagues.
What you see now is an alpha version of Relaborate which we are testing with a core set of friends, colleagues and marketing enthusiasts. We’re excited to see posts developed on the Relaborate platform published on blogs in a number of industries, including technology, assisted living, marketing services and the non-profit space.
We still have a long way to go and a lot to learn. But the most important lesson we can share is that you always have 100 balls in the air as a start-up. Investors want to see customers, and customers want to see a solid product, and a solid product gets created by great developers, and great developers love to join companies with investors. The key is to break your way into the virtuous cycle with a combination of brains, guile and determination.